Client: Lifetime Television
Campaign: Witches of East End
Challenge: To create buzz and excitement around their new Show Witches of East End, and generate positive sentiment about the show's roots.
Solution: a multi platform strategy that allowed Lifetime to spread elements of the story and showcase the characters via paid posts on Twitter and Facebook and an interactive gaming tactic that allowed prospective fans of the show to interact with the themes of Witches of East End in a new way.
Results: 2.50% engagement rate on Twitter, 5.55% click-through rate to the show page via Facebook. We acheived a 98% video completion rate leading to an additional jump in likes on Facebook (over 106,000) and follows on Twitter (over 4,000).