Client: UNICEF Midwestern Leadership Board
Project: Hope Gala Social Media Strategy
Challenge: UNICEF's Midwestern Board had never employed a true-to-life social media campaign to help push awareness and ticket sales for the annual Hope Gala, in 2015 focusing on maternal and neonatal tetanus.
Solution: I developed and delivered a six-week content calendar and created image assets to accompany the copy. This task included researching disease figures, copywriting, and extensive work in Adobe Illustrator