Client: Red Wing Shoes
Campaign: Content Hub Development and Governance
Challenge: Red Wing Shoes tasked the team with creating a standalone hub where fans of the brand could share pictures of their shoes, work sites, and interactions with the brand.
Solution: Our team developed a wordpress-based website that featured upload functionality, links to and from brand Facebook pages and a conduit to the brand ambassador page. In addition, we created a comprehensive social media guidelines and best practices playbook to accompany the website and provide crucial information to help manage and maximize the use of the hub
Results: In the first month, Red Wing Shoes solicited over 20 submissions of user generated photos and an additional 12 members to the brand ambassador page.