Client: Lifetime Television
Campaign: Preachers' Daughters
Challenge: To generate interest and viewership for Lifetime's newest and boldest reality TV series.
Solution: A content strategy focused on social media and blogger outreach that uses the controversial nature of the subject matter to drum up buzz and conversation about the show.
Results: Over 800K engagements across Facebook and Twitter. Nearly 250K views of the Preachers' Daughters promo spots and placement within over 90 blogs and websites generating over 8mm impressions.