Client: Health Warrior
Campaign: Los Angeles Swarm
Challenge: Develop a cohesive social media content strategy that effectively markets Health Warriors push to the L.A. market
Solution: Our team took the time to understand their needs and develop a content strategy that appealed specifically to the Los Angeles market. We created a series of GIFs and photos that would identify with the Los Angeles consumer based on the data we had at our disposal. To further amplify Health Warrior’s stated mission of keeping you moving and energized with natural superfoods, our creative strategy focused on people and images in perpetual states of motion or in the middle of rigorous activity in scenic areas. Finally, a comprehensive paid social strategy was prepared in order to take full advantage on the type of content we built and focus it directly on the Los Angeles market.
Results: Generated 3% increase in engagement on Health Warrior Facebook page furing the 30 days we were live. Paid content increased traffic to Health Warrior’s website by 17% during that 30 day period.