Client: Capital One
Campaign: Capital One Spark Small Business Credit Card
Challenge: Capital One competes with American Express OPEN for small business customers. They wanted to build up their own voice in the marketplace and show themselves to be a trusted source of small business support and information.
Solution: Partner with Mashable to build a custom content destination for Capital One Spark Business card providing small businesses selected by Capital One with a panel of social media experts and consultants to evaluate and help grow their footprint - http://mashable.com/category/small-business-panel/
Results: Generated over 50mm impressions and a 15% increase in site traffic to the Spark Small Business page during the life of the partnership (April 2013 - November 2013). We did not have direct access to sales growth as a result of this campaign.